Binary - RTA - In Taxi Advertising
Making Every Ride Informative, Connected, and Entertaining
Smart Features:
- Seamless Navigation: Input destinations with ease, providing turn-by-turn directions to the driver.
- Real-Time Info: Track trip progress and view driver details.
- Effortless Communication: Use voice translation for easy conversations.
Entertainment & Convenience:
- Watch & Listen: Enjoy videos, music, and podcasts.
Play & Explore: Engage in games and discover cities with GPS-guided audio tours.
Taxi Advertising
- Audiences are buckled in and looking to engage.
- Reaches affluent consumers with high dwell time in a truly captive environment.
- A perfect platform to engage binge-watching, cord-cutting millennials on the go.
- A novel, uncluttered space where audiences are in a relaxed state of mind and open to new experiences.
- Represent a wide variety of audiences based on where and when they board a ride.
Sizeable audience
200 Million taxi riders annually(16M/month) in 2024 (RTA report)
Gen X Media currently reach approximately 3M plus passengers per month with nearly 2000 cabs and deliver a total inventory of over 20M true views per month
Fullscreen Interactive Ads on TV
STAGE 1
The screens identify when a commuter is present, the meter is active, and the journey begins in Dubai
STAGE 2
A captivating audio-video ad is displayed on the entire Gen X TV Screen, allowing the audience to engage with the creative content.
STAGE 3
Upon clicking or scanning the ad, users are directed to a webpage that is trackable through Google Analytics. The interaction between the brand and consumers continues on this page.
LET’S WORK TOGETHER
We’re a friendly bunch, and we’d love to hear from you!
Get in touch with us
Mail : info@thegenxmedia.com
