Launched in 2006, Roblox started as a platform focused on user-created games. In its early years, it struggled to gain significant market traction. However, its popularity has surged dramatically in recent times, particularly during the COVID-19 pandemic, which catalyzed a major growth spurt across the gaming industry. As a result, Roblox saw millions of new users flocking to its platform.
By May 2023, Roblox had reached a remarkable milestone of 300 million monthly active users, a significant increase from the 121 million users it had in February 2020.
Roblox Usage Statistics: An Overview
Monthly Active Users
Roblox’s user base has expanded significantly over the years. By May 2023, the platform boasted 300 million monthly active users, adding 100 million users in just two years.
Daily Active Users
Roblox currently has 70.2 million daily active users globally, a significant increase from the 23.6 million daily users at the beginning of 2020. This growth reflects a 48.41% increase in daily active users from Q3 2021 to Q3 2023.
Geographic Distribution of Users
Roblox’s user base is distributed globally, with nearly half (49.29%) located in the US, Canada, and Europe. The remaining 50.71% are in Asia-Pacific and other international markets.
- US & Canada: 15.7 million daily active users
- Europe: 18.9 million daily active users
- Asia-Pacific: 16.2 million daily active users
- Rest of the World: 19.4 million daily active users
Engagement and Usage Patterns
Roblox users are highly engaged, with 16.04 billion hours spent on the platform in Q3 2023, up from 8.71 billion in Q3 2020. On average, daily active users spend about 2.4 hours per day on the platform.
Game Availability and Popularity
Roblox offers over 5.5 million active experiences. The most popular games, ranked by the number of visits, include:
- Brookhaven RP: 34.44 billion visits
- Adopt Me!: 33.71 billion visits
- Tower of Hell: 21.26 billion visits
- Blox Fruits: 19.92 billion visits
Demographics
Roblox’s user base is predominantly young, with 60% under the age of 16. The age distribution as of Q3 2023 is:
- Under 9: 22%
- 9-12: 23%
- 13-16: 15%
- 17-24: 21%
- 25+: 17%
Gender distribution is nearly balanced with 51% male, 40% female, and 9% unknown.
Platform Distribution
The majority of Roblox sessions occur on mobile devices (78%), followed by desktop (20%), and consoles (1%).
Monetization and Revenue
Roblox’s revenue model centers on its virtual currency, Robux, which users purchase for enhancements and experiences. Roblox generated $713.2 million in revenue in Q3 2023, an increase from $251.9 million in Q3 2020. Developers on Roblox have also thrived, earning over $701 million in the first nine months of 2023 alone.
Market Valuation
As of November 2023, Roblox’s market cap stood at $22.87 billion. This figure has fluctuated, peaking at $56.74 billion in June 2021.
Roblox’s rapid growth and expansive user base underscore its pivotal role in the user-generated content space, offering a dynamic platform for both players and developers alike.