IKEA Just Leveled Up Hiring in the Metaverse! 🎮💥

James Purell keeping us updated with stories like this!

Gen Z, grab your controllers and get ready to clock into the wildest gig ever! IKEA is hiring people to work at their virtual Roblox store – and yes, it’s a real paid job at $14.80/€13.15 per hour!!

Let that sink in. You could be serving up iconic Swedish meatballs and helping customers pick out couches…all from the comfort of your gaming setup at home. Mind=Blown.

This bold move shows IKEA gets it. With millions of young people spending hours per day in immersive worlds like Roblox, going where they play is a genius way to authentically connect.

At The GenX Media, within our team with Ravi Arya Dutt, we live for pioneering activations like this that break conventions. The age of metaverse hiring and virtual workplaces is here – and it’s electrifying.

Who’s brave enough to take the leap into this new digital frontier? Brands driving innovation in spaces like Roblox will win the hearts (and wallets) of tomorrow’s consumers. Game on! 🕹