Renault on Roblox – Renault Drives Into the Metaverse đđ¨đŽ
To promote its new electric Renault 5, the automaker took an innovative approach by integrating the vehicle into popular gaming platforms like Roblox, Fortnite, Minecraft and more. đšī¸
On Roblox, Renault partnered with the mega-hit game “Greenville”, where players can complete a quest to drive the Renault 5. đ In just 5 days, 140,000 players had driven the virtual car – racking up over 11,600 hours of engaged attention from Gen Z gamers. đ
Renault amplified the reach through Roblox ads, boosting Greenville’s already impressive 400K daily visits up to 900K. đ
This metaverse marketing allows Renault to creatively introduce their brand to millions of young consumers in the virtual worlds they inhabit. đž
As brands explore new engagement frontiers, Renault is paving the way by meeting audiences where they already live, play and pay attention. đ
Other automakers should take note of the road Renault is traveling. đĄ
The metaverse is too big an opportunity to idle. âĄ
