The 3 latest news on Roblox advertising highlights several significant updates and changes:
1. Expanded Access to Video Ads: Roblox has made immersive video ads available to advertisers. This move aims to help brands connect more effectively with the Gen Z audience on this platform
2. New Advertising Rules: In response to an FTC complaint, Roblox has updated its advertising policies, including a ban on ads targeting users under 13 and restrictions on using external links and QR codes.
3. Innovative Ad Formats: Roblox is introducing advanced targeting options and self-serve video features, enhancing the ways brands can engage users.
These changes reflect Roblox’s effort to balance user safety with innovative advertising opportunities.