Reach More People With Search Ads Roblox has recently introduced search ads, a significant update aimed at helping creators promote their experiences to a wider audience through keyword targeting. This new ad format, which has been live for about a week, is available through Roblox’s Ads Manager and utilizes an exact-match keyword system. Roblox is emphasizing a strong focus on ad relevance and quality, ensuring that the platform filters out spam and clickbait content to provide a better user experience.