The GenX Media, a metaverse advertising technology agency based in Dubai, has teamed up with Dubit, a UK business, to introduce a new line of immersive Roblox media products and services in the MENA and APAC areas. Through this new collaboration with The GenX Media, brands and agencies in MENA and APAC can now work directly with the UK-based studio and gain access to cutting-edge Roblox marketing know-how that produces quantifiable outcomes.
GenX Media brings Roblox media solutions to MENA with Dubit
Previously, Dubit has created immersive Roblox advertising campaigns for companies like H&M, Unilever, and Adidas. Their work has included everything from HD merchandise lines to one-time virtual activations within games. Roblox surpassed TikTok as the platform that Generation Z uses the most last year. With more than 300 million monthly active users, the massive gaming and social media platform is starting to appear on media budgets for companies aiming to reach younger consumers in a more immersive setting.
Here’s what they said
As reported by Campaign Middle East,
Andrew Douthwaite, Chief Commercial Officer, Dubit said
“There’s a world of opportunity for brands on Roblox – that is still largely untapped. Many see it as a place to build games, which it is, but it’s also so much more: we view it as immersive social media. Brands are beginning to explore what’s possible and find new ways to engage with those traditionally harder-to-reach younger Gen Z audiences.”
Ravi Dutt, Co-founder, The GenX Media stated,
“Roblox provides a unique platform for brands to engage with younger audiences in an evolving social media landscape. By offering interactive and immersive experiences, they can connect with users in a way that traditional social media is unable to. Roblox’s global and regional reach allows for regional customisation, ensuring content resonates with local cultures and preferences, thus solving the challenge of maintaining relevance across diverse markets.”