Dubai-based metaverse adtech agency The GenX Media has partnered with UK company, Dubit, to launch a new range of immersive Roblox media products and services in the MENA and APAC regions. Dubit has built immersive Roblox campaigns for brands including Adidas, Unilever and H&M, ranging from one-off virtual activations within games to HD merchandise lines, awareness-raising projects and persistent world launches. This new partnership with The GenX Media allows MENA and APAC brands and agencies to work directly with the UK-based studio, accessing cutting-edge Roblox marketing expertise with measurable results. Last year, Roblox overtook TikTok to become the platform Gen Z spends the most time on. With over 300M monthly active users, the gaming/social media giant is increasingly making a feature on media budgets for brands looking to target younger audiences in an immersive environment. Dubit offers a variety of methods for brands to enter Roblox, including simple game integrations, media buys across Roblox’s ad units, and bespoke ad products including free avatar item giveaways or virtual merchandise launches.
